Startup Tips for Tailor Dressmaker and Alteration Business

Are you the go-to seamstress for family and friends? If you’re one of those talented people who are sought out every time someone needs their pants taken-in or the one who always makes the killer costume every Halloween, maybe it’s time you took your abilities public by opening your own shop. Chances are you already have the basic tools of the trade right in your home sewing kit, but what else does it take to turn your part-time passion into a viable small business?

What You Need to Start

Once you have your business plan in place and have found an accessible location with plenty of exposure to foot traffic, it time to equip your shop. Even though you have probably bought things like upholstery needles, dress forms and other sewing essentials over the years, the trusty sewing machine you use at home probably won’t hold up under professional demand. Aside from an industrial sewing machine, there are other items you probably haven’t considered that you’ll probably need if you plan on doing any kind of volume, including:

• as serger to give those seams a professional edge
• a heavy-duty steam iron and board
• professional dressmaker’s scissors
• chalk, chalk pencils and measures in a range of lengths
• plenty of counter space
• good lighting
• office equipment

4 Ways to Leverage Technology to Improve Business Efficiency

Technological advances in this decade have helped small business owners compete with their larger counterparts on the same footing by allowing them to reduce cost and become more efficient. There isn’t a single area of the business that is not impacted by technology. New technology such as cloud computing, big data analytics, internet of things are helping startups and small businesses start and grow rapidly. As a small business owner if you are not leveraging technology fully you are putting yourself at a great disadvantage and may eventually go out of business. Here are 4 ways in which business owners take advantage of technology.

POS Systems

How can you improve the process of running the business effectively? Well, a good way would be to improve the payment options you have on offer. If you can give customers more payment options, you will make the sales process simpler. It will be possible to close more deals and sales as a result of this. So, try to introduce as many different forms of payment into the business as you possibly can.

Membrane Keyboards

You’ve got to look at how you can make the company more functional and practical. Making your workload easier is so important and helps you be more productive. And one of the best ways to do that is to look at the equipment you have. Think about how you can improve it and adapt it. Consider visiting a membrane keyboard manufacturer for more streamlined keyboards. Get in touch with a furniture store and get more practical desks and ergonomic chairs. Improving the working capabilities makes it a lot easier for people to do their jobs.

What is the Right Marketing Strategy for Your Business?

Businesses obsess over the most effective marketing strategies and miss the crucial point. The point is that an effective marketing strategy is all about the individual company. As every company is different, every company needs to consider different criteria and variables. As a result, there is no one size fits all strategy. Now that you know, you might be in an even bigger quandary. ‘If there is no one size fits all, how am I supposed to choose the right strategy?’ It’s a good question, and you can find the answer below.

What Methods Fit Your Budget?

There is no point in lying and saying that your marketing strategy doesn’t revolve on your budget. It does because you can only implement what you can afford. Now that it is out in the open, it is time to tailor your budget to your options. An event marketing strategy, for instance, is out of your price range. With a small budget, you need to think about tactics like SEO and social media marketing. Both of these don’t cost you a penny, and they are high rankers on the pound for pound scale. Thanks to technology, it is possible to spend a small amount and still be effective.

Do I Need A Variety Of Techniques?

Yes, you need to use an eclectic mix of techniques because that is the best way to reach your customer base. After you whittle down your customer base, you need to ensure that you hit as many of them as possible. To do that, you need more techniques because everyone consumes information in different ways. For example, a middle-aged man or woman is less likely to read a Facebook post or a tweet. Instead, they are more likely to respond to a letter or a face-to-face meet. The younger generation might enjoy anything from low smoke effects to an email blast. You just don’t know with the kids of today!